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Public Information and Warning . Brian Hyer: We had all kinds of questions. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. This lesson reviews the four steps in creating a public awareness campaign. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Switchboard: (301) 447-1000 Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Is the conduit for information to internal and external stakeholders. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Describe evolving media tools, including social media, for communication. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Your organization may have other format preferences, such as single-spaced and one-page only. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Narrator: Red Stick Ready targets every segment of the community. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. 494 0 obj <> endobj Having clear goals is the foundation for your campaign. Walter Monsour: So, the message was managed extremely well. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. 0. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. How knowledgeable is the audience on this topic? It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Serves as an advisor to the Incident Commander. The Mayors Office developed an outreach campaign known as Red Stick Ready. Avoid getting involved in these media disputes. Contact commercial vendors to identify contacts and the process for news releases. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. The 8-Step Communication Model includes:A. Assess the current situation B. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Show emotion as appropriate, but dont use big gestures. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Example: Press Release Using Inverted Pyramid Format. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Email. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Promote government programs and activities B. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Once you have identified your goal, write it down! B. an important part of the PIOs job. A directory of your organizations Internet presence. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Announce events of interest to your community or share information about an incident. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. This is a release that you post online. They focus on specific issues or programs to move the public to take action. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Public information entails the processes and systems that enable effective communications with various target audiences. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Consider your resources and your role in ICS. (Unit 2), Describe the types of written products used in public information activities. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Using acronyms in news releases may:A. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. If you use an acronym, make sure your audience understands it. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. This course can provide a basic understanding of the PIO function for those new to the position. endstream endobj startxref Final Exam for: IS-29.a: Public Information Officer. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Please review the IS FAQ's for more information. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. 1928 0 obj <> endobj You can find the complete list of courses in the Spanish language course list. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. PIOs need to have a thorough understanding of the communities they serve. A goal that makes you stretch is good. User: 4. B. report to the Finance/Admin Section Chief when arriving at an incident. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). . Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. D. is only useful on television infomercials. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) Print medianewspapers and magazinesare the first type of mass media developed. Doug Miser. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. If you need to build an email list, consider including a place for people to sign up on your Web site. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. B. The widespread use of social media means you and your organization need to include social media in your communication strategy. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Traditional media (print, radio, television). Coordinate access to policymakers and others (e.g., first responders and disaster survivors). It provides a framework for people from multiple agencies to work well together B. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. There are all kinds of emergencies out there that we can prepare for. .. Identify the purpose of what you are writing and start with the main message. What is in it for them? What do you want people to know or do after hearing your message? Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Better yet is the number of people who call and request preparedness kits! Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. Describe the role of the PIO in an emergency. Public information can help people make the right decision at the right time. This includes: More information on learning about the whole community is presented in Lesson 4. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Use the media area for all media releases and conferences. This course should take approximately 7 hours and 25 minutes to complete. D. has become ever more complex as the challenge of delivering messages has evolved. Resident/Non-Resident, Trainer Program, etc. Work within the emergency management system. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Uses correct grammar and contains no spelling or punctuation errors. This fundamental principle is the basis for public information in emergency management in this country. Are there cultural differences to take into consideration? Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. @8'_= J J0 Demonstrating an understanding of media needs and operations. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Its not complicated; its very easy for them, which makes for better reporting. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. This course can provide a basic understanding of the PIO function for those new to the position. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Create clear and easily understood messages. 0 Quantify results when evaluating public information efforts. Evaluate the effectiveness of your campaign. One of the advantages of the Incident Command System (ICS) is: A. Determines what the public needs to know. First name. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Social marketing is the use of commercial marketing principles to: A. Blogs are a good tool to use to communicate with your audience. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Were people prepared for previous incidents? Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Do you know what to do to protect yourself and your family? Please note that the is program now requires a fema sid to be used instead of your ssn. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. The Incident Command System is a fundamental element of emergency management. Emergency Manager jobs 33,535 open jobs This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. This lesson presents information on how to effectively communicate with the media and the whole community. Did the message reach the targeted audience? 20. FEMA does not endorse any non-government Web sites, companies or applications. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Selects the right tools for the messages. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . If you do not want something recorded by the media, cover it up or shield it with a vehicle. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. . Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Access to the scene for information and images. Sit on your coat tail to keep your jacket from riding up. A media pool: Note: Media pools can cause disagreements among the media. It was absolutely the very best thing we could have done. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Work to keep them out of danger as you would any member of the public. C. Monitors costs related to the incident, and provides . The Public Information Officer may also perform a key public information-monitoring role. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Timely updates and corrections to information in evolving incidents. 19. Describe the target audiences for the PIO. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. . Watching the background. A public awareness campaign is a vehicle you can use to get your message out about being prepared. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. They can be used for personal networking, professional networking, and sharing public information. (Incorrect), John enjoys boating, swimming, and fishing. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. What is the community sentiment toward your organization or the issue? Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. When an emergency happens, ICS is implemented. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Creates a positive impression of your organization. Once again, we see a fire threatening our citizens and their homes. Communication with internal agency personnel is A. not a role undertaken by a PIO. Write out the full term on first usage, as appropriate. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. What problems are you having in your community? Expert Help. Refer to the list below. I would urge you to be careful whenever you travel, Smith said. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. When will you implement your campaign? 18. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. List the skills needed to be an effective PIO. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. * The social media links provided are for reference only. Emergency Management Institute In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. B. is not bound by public record laws. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). In their zeal to get the story reporters may not always recognize the potential for danger to themselves.